You've come to the right place: "Annual Outlook" is the highly anticipated, closely watched reveal of advertising, marketing, media and data spending in the United States -- with both a report on the year just passed (2025), and estimates on the year ahead (2026), all tightly conveyed by Winterberry Group Executive Chairman Bruce Biegel.
Never rosy scenarios, or pie-in-the-sky guesswork -- Bruce also will reveal the drivers and inhibitors to this spend, focusing on data-driven marketing unlike any other media watcher.
For nearly 20 years -- with the event's exclusive sponsorship by Alliant -- MCNY's Annual Outlook serves as a research cornerstone for go-to-market planning, investments, and understanding of online and offline media execution. Brands, agencies, ad tech/mar tech, and other advertising/marketing partners will leave this annual MCNY event hugely wiser.
Join us for a luncheon program at the Fashion District's easily accessed Arno restaurant -- as MCNY kicks off its Centennial Year.
SPEAKER:
Bruce Biegel Executive Chairman Winterberry Group
Pre-Lunch Networking: 11:30 am – 12:10 pm Lunch: 12:10 pm – 1:00 pm Presentation and Questions: 1:00 pm – 2:00 pm
CLICK HERE TO REGISTER NOW
Click here for a recap of last year's presentation.
This event is sponsored by Alliant.